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Employee Motivation: An Essential Responsibility of Companies

Feb 25, 2020 10:10:20 AM / by Cankat Demirkol

One thing is certain: to create optimal conditions for a pleasant working atmosphere within a company, employee motivation plays a major role. It is not enough to offer your employees the best basic conditions - other incentives are just as fundamental. Employee motivation is an essential component of a company's success, as it can influence many areas both positively and negatively. But what exactly is employee motivation all about and how can it be maintained high for a long term period?

In our blogs, we would like to present new approaches and ideas. Among other things, we describe economic relevance and show how our solutions support you in increasing employee motivation in your company!


Employee motivation - What does it mean?

When it comes to employee motivation, it is important for employers to positively influence the feelings and behaviour of their employees towards their work and to maintain this feeling as long as possible. If your employees have a positive feeling or even enjoy their work, this is the foundation for the success of your company in the long run. Employees who work together and are convinced of the same goals and values are more satisfied in the long term.

Employees can be motivated in two ways, the intrinsic and the extrinsic way.


  1. Intrinsic Motivation

With intrinsic motivation, employees can be motivated from within with the help of inner impulses. They have a corresponding possibility of self-motivation. The basis for this is for example the positive feedback on successfully implemented "milestones" or satisfied customers.


  1. Extrinsic Motivation

In comparison, extrinsic motivation is about employees being additionally motivated by external incentives from their employers. Thus, rewards or punishments can be used if the appropriate commitment is shown at work. Reasons for this could be the desire for a salary increase or the fear of a warning.


The economic relevance of employee motivation

The effects of motivated employees on your company are particularly relevant to the economy and should not be underestimated. According to the Gallup Engagement Index, the economy loses around 99 billion euros in sales annually by underestimating the positive effects and impact of employee motivation.

Employee motivation, when built up in your company, results in your employees reaching goals together and being willing to go the extra mile. The basis for this is that you as an employer "pick up" your employees by living the desired values. There are various approaches to this, which we have already briefly described above.

Employee motivation on the extrinsic level is only lasting up to a certain point because here the "motives" that drive your employees are not addressed in depth and do not create lasting satisfaction.

The motivation of the employee is only increased here for a short time. On the intrinsic level, in comparison, it contributes far more to success. However, a lack of communication and value transfer prevents an emotional bond to the company from being created. In the long term, the inner impulses (motives) of the employees cannot be encouraged and addressed.


5 tips for maintaining employee motivation in your company

Many different areas in the company are relevant for employee motivation, but also aspects of your personality and management style. The approach to motivation differs considerably from employee to employee and it is essential to find the right form for this and to "live" it permanently.

Thus, the communication of your values, which you want to convey to your employees in order to build trust, plays a special role.

For this purpose, we give you 5 more tips on how you can sustainably increase employee motivation in your company.


  1. Defining expectations and goals for your employees

Constructive support and promotion are important to maintain motivation for your employees. This can be achieved, for example, by setting concrete annual targets and subsequent rewards after they have been met. Regular meetings for feedback and new ideas are mandatory!


  1. Create clear and transparent communication within the company

The effective integration of each employee into the company's team through clear communication structures, to build up an emotional bond, is also extremely helpful.


  1. Enabling the employees to organise their own working time

Nowadays, it is especially important for employees to be able to arrange their working hours flexibly so that they can also fulfil their own duties without any problems. Flexible working hours also motivate your employees to perform their tasks reliably and confidently.


  1. Ensure trust in your employees

Give your employees the feeling that you trust in their abilities and give them freedom for their own ideas and their implementation. However, "too much" of "responsibility" also carries the risk that your employees will feel overwhelmed. Always be a trusted contact person for your employees.


  1. Recognition and promotion of talents

If your employees feel under-challenged with their tasks, this will help to reduce employee motivation. Support your employees in their professional and personal development. This creates appreciation and loyalty.


The relevance of motives for employee motivation

One point plays an important role in the sustainable achievement of motivated employees and the retention of employee motivation. A manager must always be aware that every employee in the company has a different personality. Accordingly, it is important to motivate your individual employees in such a way that they address their personalities precisely.

To do this, one must ultimately know the personal motives of the employees and know how to identify and respond to them.

This is where the topic of motives comes into play. Motives influence a person's way of thinking as well as their behaviour as an internal instructor for their actions. Sentences like: "I would like to be...once" are an example of how motives can express a striving within people. Motives are distributed and developed differently in each person.


As three basic motives the implicit as well as explicit motives were identified:

  • Leadership, power and position
  • performance and further development and
  • Harmony and relationships with other people

formulated by the social psychologist David McClelland and researched and validated within the framework of psychology


Motives as a foundation stone for increasing the motivation of employees and enhancing the appeal of employer - Our 100W Competence Monitor

Use the power of our scientifically designed Psychological AI together with our unique 100W for Talents as a proven valid decision support tool to identify the motives of future applicants.

Within the framework of our 100W for Talents Competence Monitor, a comprehensible psychological profile of each applicant is identified from various existing data sources such as the cover letter or interview data and their respective motives are identified. For this purpose, an overview of your applicants is generated in comparison to your defined target profile and you receive an additional dimension in your applicant pre-selection. But what does the practical process of using our 100W Competence Monitor look like?

First of all, we look at your desired employees and, using our tool, create appropriate profiles to identify their motives. Then we take a look at your job advertisements together with you and optimize them with the help of our Talent Augmented Writer. As a result, you can achieve up to 32% more suitable applicants or up to 20% more time savings until recruitment.

Finally, after the process is complete, you can use the generated overview of the Competence Monitor to identify the motives of your employees. This will enable you to support not only your current employees but also future applicants in the right way to increase your employee motivation in the long run.

Ultimately, employee motivation remains an essential component of companies and we recommend that you look into the motives in order to find out what your employees want. In this way, you will develop a permanently successful basis together with them.


Our recommendations:

Leadership Motives - Why it is important to capture implicit motives

The 100W of text analysis to measure implicit motives



Karrierebibel: Beitrag Mitarbeitermotivation: Definition, Methoden, Maßnahmen

Karrierebibel: Beitrag Richtig loben: 9 goldene Regeln & Tipps für perfektes Lob

Wikipedia: Artikel zum Thema Lob


Tags: Motive, Mitarbeiter, Mitarbeitermotivation, Motivation, Employer Branding, 100W for Talents, 100W, Human resource management, employee, employee motivation

Written By Cankat Demirkol

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