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What is Important in a Crisis?First Relationship, then Responsibility?

May 28, 2020 10:18:02 PM

And again we look at the discussion on Twitter during the Corona pandemic. In the meantime, the...

Emotional Selling as a Key to Reach Customer

May 22, 2020 4:58:03 PM

 

How do customers make purchase decisions? What do they strive for? What are their goals and...

Is Corona Crisis Strengthening Sense of Team Spirit?

Apr 28, 2020 4:15:51 PM

In this article, we would like to take a closer look at the two categories "I" and "We". These...

Breakthrough in the Automatic Diagnosis of Motives

Apr 17, 2020 10:09:46 AM

Automatic speech analysis is often criticized. It is not valid and so far nobody has proven that...

B2B Content Marketing Revolution - Brandsync Powered by 100W

Apr 7, 2020 12:15:54 PM

According to a study from 2018 on B2B content marketing, all of the content formats examined...

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