Our Brand Intelligence measures the psychological effect of marketing texts for the first time using the most valid instrument for measuring psychological motives from language - our Psychological AI.
Each brand and each product has specific psychological advertising characteristics. Each person perceives them differently. Use our tool to find out which emotions and needs your customers have and how you can address them synchronously. Take the first step towards a fully individualised marketing by texting and sending out target-group-specific messages.
In which ever industry or communications sector you may operate in, use the power of our Psychological AI to improve your brand perception. After SEO-optimization comes the optimization for the individual. Be part of this disruption and use our highly valid and objective tool. The whole thing is already available in several languages.
- AUTOMATICALLY USE ADVERTISING PSYCHOLOGY
- BETTER UNDERSTAND TARGET GROUPS
- COMMUNICATE TARGET-GROUP SPECIFIC
- ENSURE CONSITENT QUALITY
- SYNCHRONIZE COMMUNICATION AUTOMATICALLY
Personalized Persuasion 2012
Gaucher et al. 2011
recognition of trends
powered by Psychological AI
BETTER UNDERSTAND TARGET GROUPS FROM EXISTING DATA
Most of the knowledge about your customers is already in your data.
Our Brand Intelligence supports you in analysing this valuable treasure in order to obtain more in-depth information about your target group or each individual customer.
For this understanding analyzes our tool on the basis of real behaviour samples (e.g. customer mails) emotions, motives, as well as the regulatory fit of your customers. As an alternative, you can also create the specific target profiles manually on the basis of your findings to date.
Our tool enables you to align your processes accordingly. With this additional dimension, you can better understand your target groups and customers and shape the future of your personal marketing.
UNDERSTANDING THE IMPACT OF COMMUNICATION
Our Brand Intelligence dynamically shows you the most promising language for your target group. A suitable language has a significant influence on people's behaviour. Our Brand Intelligence therefore compares the psychological impact of your text and the target groups. The tool actively displays text alternatives at the appropriate point in the text and supports you in creating an effective text for your target groups and customers.
Together with our tool you can create improved attractive texts with just a few clicks. In addition, you train the ability to evaluate texts psychologically. This will help you to become an expert in effective texts.
THE WAY TO INDIVIDUAL MARKETING
By integrating our brand intelligence into various content management systems such as Pimcore, we make the first step into a completely personal marketing possible. For example, we work on creating texts completely automatically and assessing their impact, so that only the final release is carried out by you. We are not there yet, but we are continuously approaching this goal. Today you are already taking the first step towards mastering this challenge in perspective.
ANOTHER POSSIBILITY OF CUSTOMER ASSESSMENT
With our strong partners, Triogroup and Brandsync, we have applied our Psychological AI to an existing customer typology.
Check your articles for the underlying motive structure and emotional charge. Adapt your content to the motive structure of your target group. Do not leave an important intangible asset to chance. Measure which motives and emotions are really activated by your employees and customers. And control this in a way that is relevant to success.