The personality of humans is expressed through their speech. Our aspiration is to better interpret their speech and understand their personality better. Therefore, we have developed an artificial intelligence, which is able to read between the lines.
Psychological AI identifies mood, motives as well as personality traits and provides reliable results.
These results are based on a comprehensible procedure which should be a given when analyzing the personality of people. For us it is the prerequisite for a trustful cooperation. We are aware of our responsibility and take it seriously.
- IDENTIFY IMPLICIT MOTIVES
- VALIDATED WITH INDEPENDENT DATA
- ACQUISITON FROM REAL SPEECH
- NO BLACKBOX
- LEADING IN THE INDENTIFICATION
The frequency with which we use certain words and word combinations reveals something about our personality. This connection – which many may assume intuitively – has been shown and replicated in many scientific studies. The development of the 100 Worte analysis took into account numerous psychological studies involving researchers from various disciplines. In particular, the American social psychologist J. Pennebaker fundamentally contributes to the understanding of the connection between language and personality. Thanks to his works we know that the seemingly unimportant function words (e.g. personal pronouns or articles) reveal the most about a person. Function words are elements which are important to the sentence. They do not deliver content, but they structure the content words giving them a linguistic framework. Here are some examples of how the linguistic structure reveals something about human personality. How humans think – more analytical or intuitively – is represented by the use of function words. Humans with an analytical way of thinking use function words more often, which gives their speech precision (e.g. articles or prepositions). This connection was found by scientists as they examined cover letters of students. The dominance trait in humans can also be detected from language. Many studies have investigated how dominant people discuss compared to other members of a group. Ultimately, there have been many findings indicating the connection between depression and speech. Repeatedly, studies have shown that the personal pronoun “I“ is used more often by people suffering from depression than by those who are not.
The use of words can reveal something about a person’s current mood. Is the person currently sad, furious or happy? First, emotions can be separated into positive or negative. In addition, especially negative emotions can be separated further. The most relevant negative emotions are grief, anger and anxiety. Moods and emotions are expressed through so called content words.
|Humans are led by motives. To know, what drives us forward, is particularly important in the context of profession. But what even are motives? Motives are internal action stimuli. They induce people to think a certain way and to behave in a certain manner. They express an aspiration: “I would love to be…“ or “I wish I was…”. Generally, three different motives are differentiated which are the motives of power, status and leadership, the motives if achievement and advancement and the motif to have harmonious relationships to other people. These motives have been formulated by the social psychologist David McClelland and have been researched in psychology. For example: what impact do motives have in different areas of life? These motives, however, are no distributed evenly but developed differently within each person. For one person it might be more important to have good relationships to others while another person might pursuit admiration. Moreover, we do not consciously decide which motive we would rather develop more strongly. They develop from our upbringing, our social surrounding and from experiences which we have made. Most of the time we are even not able to tell which motives actually drives us forward. Such unconscious motives are called implicit. Implicit motives have so far been measured with projective procedures where people are presented with picture containing ambiguous content. They then have to invent stories for each picture. The implicit motives of the story teller have an impact on the story they choose to invent. This means, that people project their unconscious motives onto the neutral situation. Long-term studies have shown that this procedure gives information about success factors for career such as salary. This procedure, however, is very time-consuming and complex because the content has to assessed by experts. Thanks to 100 Worte and its automatic analysis, this assessment is no longer needed. And we do not only claim this, but we are able to prove prognostic validity in external as well as own studies.||
AUTOMATIC CAPTURING AND PROCESSING
The 100 Worte Psychological AI captures implicit motives like established successfully used procedures (e.g. Thematic apperception test, TAT). The steps of an analysis:
Thanks to this technology we are leading in the recognition of implicit motives from speech.
Part-Of-Speech Tagging (POS) is the allocation of words and punctuation characters of a text into word classes such as adjectives or verbs. We use this technology in order to, for example, differentiate between the following sentences:
He attributes his success to lots of hard work. ("attributes" = VERB)
Our research has identified certain attributesof successful open source projects. ("attributes" = Plural NOUN)
Embedded-Language-Models (ELMo) give words a vector which also takes the context into account. We use ELMo when words with different meaning cannot be differentiated by their word class.
The right brain perspective dominates his consciousness.
Both parties can benfit from the right working relationship.
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